I may be a pay per click consultant and an expert when it comes to internet marketing. However, I am always looking for ways to refine my consulting skills. I have read a few consulting books that all seem to focus on a similar consulting process.
Here is the consulting process that can be applied to ppc consulting or any consulting for that matter:
- Define problem: most clients have a problem, whether it is traffic, leads or sales and this is the first tasks an internet marketing consultant has to clearly define. If you don’t properly define the clients needs then you are in big trouble (needs analysis for marketing folks) Read more