We have successfully gone through the audit process to become compliant with Google’s Third-Party Policy. The policy is designed to weed out the companies who do a poor job of representing Google. It turns out that there are a lot of unqualified companies who are misleading their clients into thinking that they have some special affiliation to Google, when in reality they don’t.
The main points of the policy are as follows:
- Third parties should at minimum provide advertisers with monthly data on AdWords costs, clicks, and impressions at the account level.
- All third parties primarily serving small to medium-sized clients are required to provide the Google Disclosure Notice.
- Third parties may not engage in unclear, deceptive, or harassing sales practices.
- Third parties may not misrepresent their relationship to Google.
- You may not make improper guarantees about Google to your clients.
- You may not violate Google’s branding guidelines.
- You may not improperly use AdWords accounts, or AdWords marketing or sales material.
- The following violations will lead to immediate suspension: Pretending to be Google.
The full policy can be found here
I am very happy that this policy exists because it will increase the value of being a Certified Adwords Partner.