I get asked all the time “how did you learn PPC and SEO?” Well you should probably read at least two books in any internet marketing field just to learn the basics. That way at least when you start reading blogs you will be able to spot the snake oil BS that it all over the net. I highly recommend the following books:
1. “Pay Per Click Search Engine Marketing: An Hour a Day”
by David Szetela is actually on my desk as we speak.
2. “Pay Per Click Search Engine Marketing for Dummies”
by Peter Kent was my first PPC book
3. “Search Engine Optimization for Dummies”
by Peter Kent was also my first SEO book
4. “Web Analytics: An Hour A Day” and 5. “Web Analytics 2.0”
by Avinash Kaushik
I don’t care how long you have done web analytics for, you can still learn a lot from both these books.