There is a common misconception that nobody ever clicks on PPC ads. Well if that were true then Google wouldn’t be making billions of dollars each year. Plus we wouldn’t be in business…
- The top 3 spots get 41.1% of clicks.
- Organic results only account for 14.8% of pixels above the fold (the fold is the screen real-estate that you don’t have to scroll to see).
- PPC Ads take up 85.2% of pixels above the fold on highly commercial intent keywords.
Check out this great infograph by WordStream: