We would like to congratulate QuickMobile, the global leader in enterprise event apps and one of our long term clients, on ranking first on the Deloitte Technology Fast 50TM list of the fastest growing technology companies in Canada. With a growth rate of 10,444 % over five years, QuickMobile also ranks 21st on the 2013 […]
Category Archives: Pay Per Click
Google Introduces New Partners Program
Earlier this week, on their official Canadian blog, Google announced its new Google Partners program. The main goal of the new Partners program is to “[bring] together [all of Google’s] existing programs under this new platform, making it easier for agencies to access Google resources, training, and support all in one place.” What the New […]
SEMPO Event Vancouver 2013
Vantage attended the SEMPO event in Vancouver on May 14th, 2013. It was our first time attending the event and it was great. It is a refreshing change to actually be able to walk to a search marketing conference, instead of having to cross the border or hop on a plane. The event was sponsored […]
Vantage Invited to a Google Engage Event in Toronto
Vantage was excited to be invited to the Google Engage Event in Toronto this week. For those of you who don’t know, Google Engage is a program that supports Google Certified Partners who serve small to mid sized businesses. The event was centered around the launch of their new Google Certified Partner program, which I […]
Google Adwords Enhanced Campaigns-What you need to know
Google has made the one of the largest updates to Adwords in its recent history. The update will allow advertisers to target multiple devices and locations from a single “enhanced” campaign much more easily. This is all part of Google’s long term initiative to make Adwords easier to use for small businesses. The only problem […]
The Secret to Getting a Head Start on SEO
It seem like almost every week we get an inquiry from a company that is interested in SEO services and website conversion optimization but not initially interested in running Pay-Per-Click. There’s by no means anything wrong with this, but a consistent problem that we are presented with is that most of these companies’ websites receive […]
Adwords Changes Spell Trouble for Neglected PPC Accounts
You might have noticed that Google’s search engine results page has been changing a lot lately. Everyday it seems there’s a new change or new addition. It’s even quite possible for you to see a new feature one day only to come back the following day and it is no longer there. Having trouble keeping […]
Time to Update Your Adwords Sitelinks
Google just announced that they will be updating their policy on sitelinks. For those of you who don’t know what sitelinks are, they are ad extensions that allows you to send people to different landing pages on your website. The new policy will force you to actually use different landing pages for each sitelink. For […]
Microsoft Adcenter is Now Bing Ads
It is official, Microsoft Adcenter is now Bing Ads. The new name is a bit misleading because if you advertise with Bing your ads will show on Bing and Yahoo search networks. Yahoo and Bing joined forces a few years ago to try to take market share away from Google. This merger did […]
Google Engage Vancouver
Google just finished up with their Google Engage Certification Program Cram Sessions at the Fairmont Waterfront in Vancouver. The event, taught by Niko Downie from Google, consisted of four sessions that took place on August 28th and 29th. Unlike the recent Google Engage event we attended in Seattle which focused on advanced PPC strategies and […]