Google is making changes to DoubleClick AdPlanner that will restrict the data it provides. On September 5th, you will no longer be able to research domains that are not part of the Google Display Network (more money for Google I guess). They have gone even further to remove demographic data ,such as, keywords searched for, […]
Author Archives: Stephen Claridge
Vancouver Business Network Meetup
I ended up going the Vancouver Business Network meetup last night. The meetup speaker was Earl Flormata, from Loud Ninja Marketing, who was discussing funnels. It was absolutely amazing the creative ways that he has used various funnel strategies to grow his business. What do funnels have to do with PPC? Well the way we […]
Google Certification Cram Sessions in Vancouver
On August 28th and 29th, Google will be running four training seminars over the course of two days. Taught by Niko Downie, Google Agency Lead, the seminars will cover both the basics and some of the more advanced elements of advertising with Google AdWords. Check out what will be offered: Our team is already certified […]
A list with all the shortcodes provided by the SCRN theme.
Nobody Clicks On PPC Ads Right? Wrong!
There is a common misconception that nobody ever clicks on PPC ads. Well if that were true then Google wouldn’t be making billions of dollars each year. Plus we wouldn’t be in business… Facts: The top 3 spots get 41.1% of clicks. Organic results only account for 14.8% of pixels above the fold (the fold […]
Google Engage Seattle
The Vancouver PPC team just got back from the Google Engage event in Seattle. Google Engage is a program for Google Certified Partners, that helps agencies stay up to date on the ever changing Adwords platform. This event was geared towards advanced PPC strategies and client relations. Overall the event was a huge success and […]
Vantage is in compliance with Google’s Third-Party Policy.
We have successfully gone through the audit process to become compliant with Google’s Third-Party Policy. The policy is designed to weed out the companies who do a poor job of representing Google. It turns out that there are a lot of unqualified companies who are misleading their clients into thinking that they have some special […]
SMX Advanced Seattle 2012
The Vancouver PPC team just got back from SMX Advanced in Seattle. For those of you who don’t know, SMX Advanced is one of the premier search engine marketing conference in North America. We had an amazing time and met some pretty cool people.
PPC Hero Conference
I just got back from the first ever PPC Hero Conference in Indianapolis and it was absolutely amazing. While at the conference I had the opportunity to meet most of the staff at Hanapin Marketing. They were extremely friendly and very gracious hosts. I was actually surprised to hear that they had stopped offering other […]
Changes in PPC for 2011
The speed of change in online advertising is rapid and no year saw as many changes as in 2011. Keeping up to date on all these advancements is no easy feet, but I guess that is why we specialize in PPC. Here are just a handful of the biggest changes to hit Adwords.