Probably the best pay per click landing page analogy I have heard was that a website is like a Sears store. You can go in the through the main entrance, which is like landing on a website’s home page. There are many irrelevant departments right in front, so you will have to walk a bit […]
Tag Archives: PPC landing pages
Who Says You Need a Website to Run PPC
A client of mine was on a really tight budget and wanted to run a Halloween PPC campaign. The problem was that their main site needed a lot of work. There wasn’t enough time or money to create a whole new site. So we just created a stand alone page that contained all the basic […]